247 Studio
Branding design
About project
"24 hours a day, 7 days a week is never our motto".

The new startup studio believes that there is always the contradiction between “good” design and time constraints. To strive for a balance between work and life, they look to produce unconventional, creative and quality design for their client with a good time management, without working 24 hours a day and 7 days a week. They would like to deliver the minimal design, simplicity is the keyword but still have a high attention to details. The fluidity of time is represented by the seamless line which it flows continuously in the circular logo.

Role: Branding design, art direction
80+ Personal Cards Exhibition
80 Personal Cards Exhibition celebrates unique personality on a 99x52mm card. As one of the participating creative individuals, we are required to create a personal card that defines who we are in terms of graphics, paper and printing. Studio 247 draws inspiration from the association of time, geometry and cities we live in. On this clean name card design, we would like to present the following Chinese wisdom “An interval of time is worth an ounce of gold” visually by simply applying a 1-inch sized gold foil hot-stamp to present “One ounce of gold”. The gold foil treatment with a subtle gradation from light to dark signifies how time passes by from day to night.
Tic Toc Tee
APD-Pacific Design Yearbook (Asia-Pacific Design) is the world's first annual collection of graphic design work oriented toward designers and design institutions of the Asia-Pacific region. Since the first edition in 2005, APD has come to be regarded as the standard of the industry. No. 8 covers eight categories: visual identity, orientation systems, type, posters, packaging, print, logos, and graphics and extended products and features about 300 designers or design agencies. Our branding and identity work for Studio 247 fashion line - Tic Toc Tee was selected in this latest design publication.

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